The international brewer will continue to serve as The Hawks’ Official UK Beer & Cider Partner at West Leigh Park.
As part of the new deal, the drinks giant’s top selling brands, which include Foster's, Heineken, Strongbow, Old Mout, Amstel, Kronenbourg 1664 and John Smith's will be served in The Westleigh, as well as the grounds hospitality facilities and an exciting new outside bar which will open in the coming season.
The new agreement builds on an existing and successful 6-year relationship between the two parties, which began back in 2012 and continues now into our first season in The National League and beyond.
HEINEKEN has an exceptional football pedigree with their brands sponsoring competitions such as The UEFA Champions League and UEFA Europa League as well as partnering with some of the biggest clubs in the country such as Manchester City and Tottenham Hotspur.
Commenting on the partnership, Club Chairman, Derek Pope, said:
“HEINEKEN and its brands have been a key part for our fans match day experience for years now. We’re very proud of this relationship that has coincided with an extremely successful period for the club. We are excited to be announcing this long term partnership with a truly global business that has a portfolio of brands in the UK that are so well loved by its consumers”
The Club’s sentiment is shared by HEINEKEN’s Regional Manager, Sean Stroud, who added:
“We are delighted to extend our partnership with such a forward thinking club at this exciting time for Havant & Waterlooville FC. HEINEKEN are committed to bringing consumers a great experience. It’s our mission to ensure every pint of beer and cider is served to perfection and we look forward to working in collaboration with the club to delight and excite the fans each week with a great selection of beers and ciders to enjoy.”